It may not be laid by a mythical Golden Goose, but Brach’s Marshmallow Easter Hunt Eggs are pretty much the proverbial “golden egg” when it comes to Easter candy even if they only come in soft pastel shades. They are also among the hardest to find. So, why are these eggs so special?
For over 50 years, our wholesale division has been selling these colorful oversized sugar laden eggs, and they have changed little over the years. The size has gotten smaller – name us a candy which hasn’t – but the colors and taste have remained consistent with the hard candy outer shell covering soft marshmallow. Flavors combinations don’t often get better.
Like many “cult” candies, they can be divisive. Some claim that they taste better when they are soft to the touch while others claim “Hunt eggs” are better when slightly hard. This argument applies to another marshmallow based Easter candy, Peeps. There may not be an answer to this esoteric question, but there is no doubt that they are one, if not the, most sought after Easter candy that we offer. (for the record, we prefer them slightly crunchy)
Since Day One, whenever that may have been, each bag contained a rainbow of colors and flavors. In 2019, the color assortment features Blue, Green, Orange, Pink, Purple, and White with delightful tastes such as Grape, Lemon, Lime, Orange, Raspberry, Strawberry, and Vanilla. Each piece is individually wrapped making them perfect for Easter Egg Hunts hence their name.
We have a customer who dropped them out of a helicopter, another who tossed them from the top of a Ferris Wheel and one who scattered them over a nine-hole golf course! Of course, you don’t have to go to lengths to enjoy them. They taste just as good when included in an Easter Basket or put in a colleagues candy jar or retrieved from your briefcase or purse or found a few months later in a desk drawer.
Although increasingly hard to find, these delightful Easter Candy have brought joy to many generations, and we hope this continues as Easter wouldn't be the same without a colorful Brach’s Marshmallow Egg. Let’s hope we don’t lose the Goose who laid them!
