A Man and His Popcorn
Nothing screams Americana quite like the 7th inning stretch and a box of Cracker Jacks. But would you believe this time-tested snack was created by a German immigrant and debuted not at the ballpark, but at the World’s Fair? The story of this American candy classic is an interesting one, indeed.
Frederick William Rueckheim had been selling popcorn on the streets of Chicago for years, when, in 1893, he came up with a new popcorn creation for the Chicago World’s Fair. When his brother Louis arrived from Germany, they established the F.W. Rueckheim & Bro. company to sell their popcorn together.
What is a Cracker Jack?
In 1896 the name Cracker Jack was officially registered (before then the snack had been called candied popcorn and peanuts) and the familiarly sticky and sweet candy we know today was born.
Back in the day, the term “cracker jack” could refer to anything of high quality, so it’s no wonder the name stuck! The coining of the name, however, was just the first of many big steps for this candy favorite.
Out of Left Field
Henry Gottlieb Eckstein’s invention of the “Eckstein Triple Proof Bag” in 1899 made him the perfect business partner for the Rueckheim brothers. And, in 1902, the company became Rueckheim Bros & Eckstein.
But it would take six more years before Cracker Jacks came into their own. In 1908, Jack Norworth penned the infamous lines of “Take Me Out To The Ballgame” that shot Cracker Jacks into the limelight. Since then, no baseball game has been complete without at least one box of the crunchy, sweet treat.
Changes came to the company, fast and furious, as Cracker Jacks grew in popularity. In 1912 Rueckheim Bros & Eckstein began adding tiny prizes to each box of Cracker Jacks. Candy and toys? These guys really knew what would sell. The face of Cracker Jacks got another boost in 1918, when Sailor Jack and his dog Bingo were added to the packaging.
The endearing duo was apparently based on Rueckheim’s grandson and dog. But, I’d say it’s probably not a coincidence that they appeared at the end of the 1st World War. A patriotic move, if I do say so myself.
A Home Run
Four years later, the company underwent another name change, this time becoming The Cracker Jack Company. This name lasted through much of the 20th century, until Borden bought it in 1964.
Today, Cracker Jacks are made by Frito-Lay. They’re still a fan favorite at baseball games, enchanting the young and the young-at-heart as they have for decades. So while the prizes may have changed over the years, you can be sure that the candy inside hasn’t changed a bit.
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Sources:
- http://en.wikipedia.org/wiki/Cracker_Jack
- http://inventors.about.com/library/inventors/blcrackerjacks.htm
- http://www.delish.com/food-fun/cracker-jack-history-snack-foods#slide-2
I surprised Frederick “Fritz” William Rueckheim isn’t rolling over in his grave at the horrible Frito-Lay version of Cracker Jacks. They are NOT anything like the Cracker Jacks I grew up with in the late 1960’s thru 1980’s. Borden did a much better job with them. Frito-Lay reformulated the recipe and ruined them. And there is hardly any peanuts in the box anymore (even though they claimed they were adding more in 2013), or as much caramel. I’m lucky if I find half a dozen peanuts. Fiddle Faddle and Crunch ‘n Munch versions are closer to the original Cracker Jacks, and much more peanuts, so sad. 2013 was also when they stopped putting prizes in the boxes, that paper crap just isn’t as fun.
Angela Brown
How about calling them Honkie Heaven
I was born in 1982. Always loved cra ker Jack since I’ve been a wee boy. I am eating a box as I write this.
They have lost their minds. This crap called political correctness has gone TOO FAR!! I’m 62, white and male and I grew up with Cracker Jack. If you make this change, people are going to protest by not buying your product. I’m white and it doesn’t offend me, black kids called me a cracker all my school years. I didn’t take offense because I am white. You’re taking this too far and you’ll see your sales plummet.
What a horriblely offensive name! Cracker jack! Change it, try being more sensitive to white folks.