Is the difference subtle or substantial?
I love licorice snaps.
You could say I acquired a taste for them. Black licorice is my absolute favorite candy, so I’m always up for a new licorice adventure. The first time I ate Snaps, I thought I hated them. I thought they tasted like paint. But they had a tough toothiness that made them kind of irresistible. By the time I finished my first box, I was hooked. I don’t know what that paint thing was about. I love them.
A Troubling Tip
At CandyFavorites, a customer recently brought it to our attention that he noticed a difference in his Snaps. While the bag said “same great flavors, softer, chewy center,” the taste he loved was gone. Saying that the change was far from an improvement, he likened it to what happened with the new Coke.Watch movie online The Transporter Refueled (2015)
The New “New Coke”?
As a newly minted lover of Snaps, I was alarmed and tasted our latest shipment immediately. I felt like I could savor the old snaps, and these feel somehow less substantial and harder to hold onto. I’m able to go through a pile of them much more quickly than before. Which raises the point that I still enjoy them. I feel safer since the recall. But, as these things usually go, something seems to have been lost. I believe that luck does play a role in success, and striking just the right balance can make magic. That’s what I believe has happened with snaps. They’re still very good. They’re just not quite “The Original Licorice Snaps“.
As far as I’m concerned, Snaps are back to their original formula. None of the bags I’ve purchased in the last maybe 10 months has said “new improved chewy center” or whatever. They taste just like they used to. I didn’t like the new formula but I found that if I left the bag open for a while they hardened up a bit which helped with the taste.
I am a life-long Snaps fan, and our family bought close to 20 bags every month.
No more.
The new snaps are HORRIBLE in almost every way possible…taste, texture and even the new uniform shape/length. I immediately returned every bag of this now vile product to the store.
Sadly, a recipe change was not even required. Per the American Licorice Company the licorice in Snaps was not a part of the lead recall (different formula) and therefore did not need to be pulled from store shelves or changed in any way.
So sad.
I will never buy Snaps again (unless they bring back the “original recipe”).
This new rendition of Licorice Snaps is awful. I stop to look at the product when I happen to be in a Walgreen’s but I can see it’s the same fat, bloaded, over-soft product and I walk away. Let it sit open for a week and it’s more palatable but the flavor isn’t right. The licorice has too little licorice flavor. The licorice is too thick and too soft.
When asked what candy would I choose if I had to pick just ONE candy to ever eat again, I said Licorice Snaps without hesitation. Since the formula change, I don’t say Licorice Snaps.
I also won’t buy the product. For licorice, I’ll buy Panda’s black licorice bars instead. Nice but when I want a Licorice Snap, I want the original goodness.
Faithful customer since 1959. Snaps had a unique flavor and texture unmatched by any other candy or licorice. Now, like so many other food items, its a non descript, empty, bland boring waste of money. The “new” version envokes memories of nothing and makes me wish someone in charge would just admit this dismal failure and correct it before we forget Snaps. I don’t fault people for trying something new but this is a giant step back and American Licorice Co. should admit their mistake and go back to the real original formula.
Just like all the others, I too miss the good ‘old recipe’ Snaps. I have loved Snaps since a child in the 50s I would buy a box to enjoy, even most of the other kids thought licorice was yucky! Well, I now think that the “new,” but definitely NOT improved, Snaps are yucky! Matter of fact, my grandchildren even liked the old Snaps, but now they prefer red licorice instead.
PLEASE, PLEASE, PLEASE bring back the old delicious licorice Snaps I so loved and called my favorite candy for the last 50 years!